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July 1, 2003
Fellow Small Business Owners,
I have been directly handling the marketing activity for Peppers Pizzeria, The Piazza Bar, and Last Call Nightclub for their respective history of operations. Using many different mediums of advertisement, I have been personally responsible for the inception and production of print ads, radio spots, television commercials, community events, Internet websites, and various other methods of marketing our products. It sometimes becomes very difficult to measure the effectiveness of any media advertisement.
For over three years now, I have been advertising on television with Charter Media. At first, I was reluctant to advertise on television. How could I afford a spot? Daina Borne was sensitive to my needs and developed an approach that still works today. I can target my desired demographic through different networks, and group my advertising dollars in limited timeframes to maximize the effect. Daina understands my businesses need different exposure at different times of the year, and customizes my schedule to reflect this. Recently, Daina proposed a contract for Last Call Nightclub with a schedule that rotated on MTV, VHI and E! Networks. A spot was produced that exceeded all my expectations. It had tremendous impact and we saw results immediately!
I would highly recommend speaking to Daina about advertising with Charter Media. The relationship that they have built gives me total confidence that my advertising dollars are well spent.
Grady Verret Peppers Pizzeria The Piazza Bar Last Call Nightclub
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