Network Demographics

Charter Media’s experienced sales staff can work with you to best match your company’s target with the appropriate network. Place your advertising message on any of these networks through Charter Media.

A&E offers viewers a blend of original programming, including the highly acclaimed Biography series, original movies, drama and engaging documentaries. A&E was nominated for 14 Emmy Awards in 2001, the most of any basic cable network. A&E’s primetime program lineup includes Biography, American Justice, Third Watch, Cold Case Files, City Confidential, Crossing Jordan and Nero Wolfe.
Target Demo: Adults 25-54; Adults 35-64
Viewer Profile:  Affluent, discriminating adults who are among the hardest-to-reach and most desirable viewers in television. A&E Viewers have tremendous purchasing power and rank among the highest in a variety of upscale product usage profiles.
Median HHI:  $54,046
Value to Advertisers:
Top ten network among Adults 25-54.
A leader in upscale working women.
Low level of commercial clutter.
Effective national promotion drives viewer attention and loyalty.

ABC Family is the premier destination for contemporary, quality entertainment. ABC Family is redefining the family-friendly viewing experience with innovative original series and movies, sports, theatrical hits, concerts and more. ABC Family attracts key demos and is truly the one and only place where advertisers can speak to the entire family. ABC Family brings more holiday programming to viewers than any other network.
Target Demo: Adults 18-49; Families
Viewer Profile:  Contemporary family programming attracts kids and tweens by day, and adults and all family members by night, with a dynamic mix of original and acquired series, specials and movies.
Value to Advertisers:
Family-friendly environment.
Attracts large households (5+ members).
Excellent for co-viewership among women and men, and among parents and children
Branded holiday events such as “13 Days of Halloween” and “25 Days of Christmas”.

AMC is a 24-hour, movie-based network dedicated to the American movie fan. The network offers a comprehensive library of popular movies and an increasingly visible, critically-acclaimed slate of original programming that is a diverse, movie-based mix of original series, documentaries and specials. AMC has more than doubled its original programming over the past 3 years and garnered many of the industry’s highest honors, including seven Emmy awards. AMC is “TV for movie people.”

Animal Planet is the only channel where animals play starring roles in a lineup of incredible variety! Wildly entertaining shows for the whole family: adventure, real-life dramas, original movies, sports, pet know-how and the most fascinating wildlife documentaries. Animal Planet is one of the fastest growing networks in cable history and is home of original movies, the Eukanuba Tournament of Champions, The Crocodile Hunter, The Jeff Corwin Experience, Animal Precinct, Emergency Vets, Planet’s Funniest Animals and more.
Target Demo: Adults 18-49; Families
Viewer Profile:  Families and parents with a high degree of interest in nature and documentary programming. Animal Planet attracts adults and families with groundbreaking programming that enriches their love and appreciation of the animal kingdom.
Median HHI:  $52,655
Value to Advertisers:
Critically acclaimed original programs/series.
Consistent source of informative family entertainment.
High-quality, family-oriented programming.

BET is the nation’s first and only national, 24-hour television network providing quality programming highlighting African-American culture. Viewers tune into BET every day for the entertaining, educational, engaging programs they can’t find anywhere else. BET’s quality programming appeals to diverse audiences, and an impressive variety of entertainment options makes BET a unique alternative to advertisers.
Target Demo: Adults 18-34; Teens 12-17
Viewer Profile:  Men and women with higher-than-average household income, professional job status and education levels. BET viewers spend more heavily on clothing, athletic shoes and electronics equipment relative to the U.S. average.
Value to Advertisers:
Preferred network of multicultural households.
Upscale, specialized market segments.
Broad demographic groups diverse interests, backgrounds and programming preferences.

Bravo is the media destination that defines the arts as entertainment.  Bravo consistently provides engaging programming in a fun, smart, out-of-the-ordinary manner. Bravo’s originals include the signature Emmy-nominated series Inside The Actors Studio and Bravo Profiles.  Bravo also offers contemporary arts such as Cirque du Soleil and the best in today’s film from critically acclaimed favorites to the hippest American independent films and award-winning international cinema.
Target Demo: Adults 25-54; Adults 35-64
Viewer Profile:  Bravo consistently attracts the most desirable audience among all ad-supported cable networks: affluent adults with high indexes for upscale product usage.  Higher-than-average household income, professional job status and education levels.
Median HHI:  $55,128
Value to Advertisers:
Highly influential audience, with substantial purchasing power.
Distinctive mix of high-quality programming including original series and performing arts.
Unique events and integrated, multi-platform sponsorship opportunities.
Low level of commercial clutter.

The Cartoon Network, the first and only 24-hour, all-animation network, offers the vast audience of Cartoon lovers, young and old, the best cartoons ever made. The Cartoon Network has the world’s largest cartoon library - and it keeps getting bigger through the constant pursuit of more animation and the simultaneous development of new and innovative original programs including Dexter’s Laboratory, Powerpuff Girls, Cow & Chicken, Johnny Bravo and many more. But the Cartoon Network is more than just the best place for cartoons - It’s a look and attitude that cannot be found anywhere else. Irreverence and spontaneity rule!
Target Demo: Kids 6-17; Adults 18-49
Viewer Profile:  The Cartoon Network audience is composed of adults (30%) and kids/teens (70%). The Cartoon Network’s young, technology-savvy viewers are family-oriented, with lots of household members and lots of TV sets.
Value to Advertisers:
Quality cartoon entertainment that appeals to the entire family.
The 2nd most loyal viewership in all of basic cable.
Consistently ranks in the top five among cable networks for households in total day and primetime.
Award-winning packaging and promotion create a special niche cartoon characters call home.

CMT: Country Music Television keeps you connected to country with original programs, award shows, live concerts, and specials, exclusive world premiere videos and a diverse play list that includes chart-topping hits and the latest cutting-edge releases. CMT has the world’s largest library of country music videos, featuring yesterday’s classics, today’s favorites and tomorrow’s rising stars. CMT’s original programs include CMT Most Wanted LIVE, Grand Ole Opry, CMT Inside Fame, Crossroads, Total Release and much more. Signature Events, like the Country Music Awards, Fan Fair, CMT’s Flameworthy Video Awards, make CMT the undisputed leader in country music programming.
Target Demo: Adults 18-49, Women 18-49
Viewer Profile:  Young, family audience with disposable income. CMT viewer is virtually unduplicated on other cable networks.
Median HHI:  $49,591
Value to Advertisers:
Images, emotions and music all wrapped into one package.
Viewers are young and extremely loyal.
One of the fastest growing networks in cable.
Country music’s inside track, airing many world premiere videos before the singles are even released to radio.

CNBC is the recognized global leader in business news, providing real-time financial market coverage and business information to more than 198 million homes worldwide, including more than 82 million households in the United States and Canada. Each business day, CNBC provides 14.5 hours of live, comprehensive financial news and analysis including up-to-the-minute stock market action, industry trends, politics, the economy and personal finance. At night, CNBC covers issues on the minds of Americans with smart interview and discussion programs hosted by well-known journalists and talk and entertainment programming.
Target Demo: Adults 25-54
Viewer Profile:  Adult professionals with above-average income and education levels.  More likely than the typical U.S. adult to buy a luxury car, have internet access from home, and own stocks.
Value to Advertisers:
Television’s No.1 source for business and financial news.
All-star line-up of talent that surrounds commercial message with nationally recognized figures.
High concentration of affluent adult viewers.
Interactive program format keeps viewers involved through phone, fax and online communication with program hosts.

CNN is the preeminent source for news and information: it is “The World’s News Leader.” CNN connects viewers with what they want to know--the facts, insights, analysis and perspectives that allow for the deepest understanding of the news as it happens and issues impacting viewers’ lives.  While CNN continues to be highly valued for its live breaking news coverage, the foundation of CNN’s daily schedule is a vast array of insightful and thought-provoking programs such as Lou Dobbs Moneyline, Larry King Live, Inside Politics, Mornings with Paula Zahn, NewsNight with Aaron Brown and Greenfield at Large.
Target Demo: Adults 25-54
Viewer Profile:  Adults with above-average income and education levels, who are often light viewers of network television, and are apt to hold professional/managerial positions. Skews female – 53% of total day viewers women; 58% of primetime viewers women.
Value to Advertisers:
Unparalleled coverage of live breaking news.
Unique and comprehensive primetime programming.
Reaches light viewers of primetime network television and provides weekend counter-programming formats.
Associate commercial messages with “The Most Believable TV News Source.”

CNN Headline News delivers the today’s headlines, 24-hours a day. Every half-hour, CNN Headline News provides the top stories in national and international news, consumer and business financial updates, sports scores and highlights, and segments exploring topics like entertainment, health, environment, fashion, and technology. Viewers count on CNN Headline News as the only wheel designed format on television.
Target Demo: Adults 25-54
Viewer Profile:  Adults with higher-than-average household income and education levels. “Time Warriors” – people who do more, manage more and demand more out of every day – that need convenient and instant access to information. Skews male – 58% of total day viewers are men; 56% of primetime viewers are men.
Value to Advertisers:
Provides broadest scope of all newscasts allowing affluent, active viewers to get all the news they need when they need it.
Viewers have a propensity to buy a higher value of consumer goods and services.
Dynamic on-screen look and unique reporting style attracts viewers’ attention and keeps viewers watching longer.
Younger, tech-savvy viewers are highly desirable target consumers.

COMEDY CENTRAL’s groundbreaking original programs have successfully differentiated Comedy Central as a unique brand. Innovative originals like The Daily Show With Jon Stewart, South Park and Win Ben Stein’s Money have reinvented classic genres such as news, animation and game shows. Acquisitions such as Saturday Night Live and classic comedy movies round out a schedule that is smart, witty and always entertaining. Comedy Central offers viewers a fresh perspective on politics, news, sports and entertainment with a unique sensibility that can only be found at Comedy Central.
Target Demo: Adults 18-49; Adults 18-34
Viewer Profile:  As a highly targeted, vertically programmed network, Comedy Central delivers one of cable’s most concentrated, upscale audiences among key demographics - including “light” viewers.
Value to Advertisers:
Emmy award-winning original programs (The Daily Show with Jon Stewart; Win Ben Stein’s Money)
Attracts different viewers, making it the perfect choice for optimizing a buy.
Second highest concentration of Adults 18-49, Adults 18-24 and Adults 25-54 among all cable networks.
Marketing partnerships that benefit advertisers through contests, programming marathons, tours and promotional tie-ins.

Court TV is reaching a growing audience of young, upscale adults, attracted by a common interest in compelling story lines that investigate the human condition. We take seriously our opportunity to present programs and information that educates the public and works towards building a safer and more just society. Our programs are crafted to heighten the elements of mystery and suspense, which by design, intimately involve the viewer in the investigation.

The Discovery Channel is the world’s leading producer and exhibitor of non-fiction entertainment. It enables consumers to explore their world with unique and riveting original programs in the genres of science and technology, natural history, history, human adventure, and exploration. Featuring Wild Discovery, Planet Storm, Science Mysteries, FBI Files, New Detectives, Great Chefs, The Christopher Lowell Show, Lynette Jennings Design and more.Target Demo: Adults 25-54; Adults 18-49
Viewer Profile:  Primarily upscale, educated adults. One of the highest concentrations of men among all cable networks during primetime; strong female demographic skew during daytime.
Median HHI:  $58,249
Value to Advertisers:
Quality programming environment associated with nature, science, history and other nonfiction topics.
Most-watched documentaries ever aired on cable television.
Programming schedule draws viewers into a living connection with a vibrant, diverse and intriguing world.
Ongoing national promotion through television, retail and advertising venues.

E! Entertainment Television is the only 24-hour network devoted entirely to celebrities, entertainment and Hollywood. E! features original programming ranging from daily news updates to celebrity interviews to original movies and specials. E! goes behind the scenes of Hollywood and beyond.  In addition, E! offers live, celebrity packed coverage of all major awards shows such as the Oscars, the Primetime Emmys, the Golden Globes and the Grammys.
Target Demo: Adults 18-49
Viewer Profile:  Desirable audience of upscale, professional, college-educated adults. More likely than the typical U.S. adult to be an early adopter of new products and technology, to follow popular culture and fashion, and to have an active lifestyle.
Value to Advertisers:
Most extensive entertainment coverage on television.
One of the highest concentrations of Adults 18-49 with a household income of $75K+ in cable.
Dynamic attitude and look attracts hard-to-reach, upscale, young, active adults all day, every day.
Entertainment coverage and unique style provides exciting platform for advertisers.

ESPN offers the widest and most diverse schedule of sports programming and live sports events available. For more than a decade, the NFL has been a fixture on ESPN.  Acclaimed league-in-review series such as NFL Primetime, and NFL Gameday, plus exclusive Sunday Night NFL game coverage, give local advertisers a unique opportunity to be associated with America’s favorite professional sport. Additional sports coverage includes Major League Baseball, NBA, NHL, College Football, NCAA Basketball, Golf, Tennis, Boxing, and many more. SportsCenter, ESPN’s flagship sports and information program, is on-line 24 hours a day, televising 22 live editions each week.
Target Demo: Men 18-49; Men 25-54
Viewer Profile:  Upscale adults, who are more likely to drive sport utility vehicles, make investments, have a home computer and a cellular phone, and travel for business and vacation.  Skews heavily male – 74% of total day viewers are men. 
Value to Advertisers:
America’s #1 source for sports programming.
Local advertising opportunities within some of the world’s most-watched sports events and coverage.
#1 cable network for upscale men ($75K+ HHI).
#1 cable network for upscale adults ($75K+ HHI).

ESPN2 is a differentiated 24-hour sports network that features more than 4,100 hours a year of live and/or original sports programming, complementing and extending the ESPN viewing experience. ESPN2 brings a new attitude to sports, with programming that appeals to young and light-to-moderate sports viewers through live event coverage plus fast-paced sports news and talk shows. The X-Games, a global competition of extreme sports is featured in June and January.
Target Demo: Adults 18-34; Men 18-34
Viewer Profile:  Active young adults, with household income and education levels well above the U.S. average. Skews heavily male – 79% of total day viewers are men.
Value to Advertisers:
Programming environment that builds credibility for your message before a young and TV-savvy audience.
Sports-specific “2Night” series provides fans the most in-depth coverage of their favorite sports.
Additional source of highly prized sports advertising opportunities beyond ESPN.

Food Network is the first and only 24-hour lifestyle television network devoted exclusively to all things food, including cooking, travel, pop culture and entertaining—no matter what a viewer’s interest may be. Food Network has a unique perspective on how food relates to that interest. Best known for innovative programs like Emeril Live!, Martha Stewart, The Iron Chefs, Wolfgang Puck, Mario Eats Italy, Keith Famie’s Adventures, Al Roker and many more
Target Demo: Adults 25-54; Working Women
Viewer Profile:  Working women and highly active adults with above-average household income levels. Daytime programming attracts Women 25-54.
Value to Advertisers:
Unique and original network - offering all original programming in an entertaining and engaging style.
Positive viewer opinion - ranks #1 among all cable networks on having well-liked hosts/on-air personalities.
One of the highest concentrations in cable for reaching W18-49 and W25-54 with household incomes of $75K+

The Fox News Channel is a 24-hour general news service devoted to delivering fair and balanced coverage of the day’s events. Weekdays Fox News Channel offers 17 hours of live programming, including one-hour programs in the evenings that take an in-depth look at the day’s events and feature newsmaker interviews. Weekend wrap-up programming features a mix of more than 19 hours of original programming, news updates and “best of” selections from the previous week. Original programs such as Hannity and Colmes, Special Report with Brit Hume, The O’Reilly Factor, Your World with Neil Cavuto, and Fox and Friends have positioned FNC to become the world’s premier television news service for the 21^st century.
Target Demo: Adults 25-54
Viewer Profile:  “The Next Generation of News Viewers”. Desirable younger news viewers who are well-educated with higher-than-average household income, job status, and product consumption.
Value to Advertisers:
In-depth news coverage that is balanced and unbiased, designed to attract viewers seeking a news alternative.
Desirable, younger demographic than most other television news options.
Live, 24-hour studio location in New York that provides gripping coverage of breaking stories.Updated news reports every 30 minutes to ensure high levels of tune-in and cumulative audience.

Fox Sports Net is the ultimate Southern sports connection with Houston Astros/Texas Rangers baseball, Houston Rockets/Dallas Mavericks basketball, coach’s interviews and other collegiate sports from the SEC, CUSA, and BIG 10. Plus auto racing, boxing, golf, outdoors shows and more. The Best Damn Sports Show Period is getting lots of attention
Value to Advertisers:
Strong regional sports programming not available anywhere else.

FX is a branded general entertainment cable network with more to offer than ever before. The diverse schedule includes the best series on television along with Hollywood’s biggest motion pictures in their television debuts. Combined with FX’s seasoned Original Movie Franchise, the expansion of their groundbreaking Original Series and America’s fastest growing spectator sport NASCAR, FX is a powerful entertainment force in cable. Program names
Target Demo: Adults 18-49; Adults 18-34
Value to Advertisers:
Delivers one of the highest concentrations of Adults 18-49 and Adults 18-34 in cable.Programming options designed to create a balanced male/female audience throughout the day.
Commitment to distinctive original programs such as the award-winning series, The Shield.One of cable’s leading providers of original movie events.

The Golf Channel is the only television network devoted exclusively to golf, 24 hours a day. TGC features a programming schedule that includes more LIVE golf coverage than all other networks combined, and offers viewers an extensive blend of golf competition from around the world. Original programming includes the award-winning Golf Central, a nightly news show featuring highlights, interviews and reports from around the world of golf. TGC offers viewers an opportunity to improve their game with original programs such as Academy Live, a weekly call-in show, and The Golf Channel Academy, a series of half-hour instructional programs. Other programming highlights include golf classics, specials and documentaries. Target Demo: Men 35-64
Viewer Profile:  Highly educated and affluent viewers in the midst of their prime income earning years. College-educated, white-collar men age 35+; homeowners with disposable incomes and a very active lifestyle.
Median HHI:  $68,907
Value to Advertisers:
Consistent theme – all golf, all the time.
Concentrated demographic – affluent men age 35+.
Less commercial clutter means advertisers message/brand stands out better.
National tournament sponsorships available to local advertisers.

The power of original stories. The power of the Hallmark brand. Hallmark Channel delivers stories viewers remember — original movies, series and specials in a mix of programs for men, women and families. Award-winning performances and the highest production values. Memorable storytelling from Hallmark Entertainment, Inc., the world leader in original movie production. Hallmark Channel. Where great stories come to life.

The History Channel reveals the power and passion of history as an inviting place where people experience history personally and connect their own lives to the great lives and events of the past. The History Channel is the only place "Where the Past Comes Alive." Featuring Modern Marvels, History’s Mysteries, History Undercover, History vs. Hollywood, History’s Lost & Found and This Week In History. The History Channel received the prestigious Governor’s Award from the Academy of Television Arts & Sciences for the network’s “Save Our History” campaign dedicated to historic preservation.
Target Demo: Adults 25-54; Adults 35-64
Viewer Profile:  Affluent adults with higher-than-average household income, professional job status and education levels. Skews male – 59% of total day viewers are men.
Median HHI:  $55,622
Value to Advertisers:
More efficient than news and sports in reaching upscale men.
Low level of commercial clutter coupled with a sophisticated, informative program environment.
Local ad insertion in prime positions at or near the top and bottom of every hour.
Original and exclusive historical documentaries, movies and epic mini-series that fulfill America’s passion for history.

Home and Garden Television is the only cable network with programming devoted exclusively to everything you love about home. Designed to appeal to all ages and lifestyles, HGTV features 24 hours of high-quality programs to appeal to many diverse audiences who share a common love of their home and its surroundings. On-air and online, HGTV offers creative ideas, helpful hints, and professional advice on everything from retiling the bathroom to collecting antiques to creating a water garden. Viewers find inspiration in features such as A Gardener’s Diary, From Martha’s Home, At the Auction, New Yankee Workshop, Sew Much More, Sensible Chic, This Old House Classics, and Decorating With Style.
Target Demo: Adults 25-54; Women 25-54
Viewer Profile:  HGTV consistently delivers affluent adults, with specific programming blocks and shows appealing to primarily adult men or to adult women. 
Median HHI:  $56,391
Value to Advertisers:
#2 cable network among Women 18+; #1 cable network among Women 25-54.
82% of viewers are homeowners who want to find out about products and services.
Attracts viewers who love their homes and who spend the time and money to improve them.

Lifetime is the leading source of entertainment and information for and about women. Women have a powerful emotional connection to Lifetime that begins with our programming. Lifetime not only provides a sanctuary from the rigors of everyday life, but a common ground for all women to connect on issues relevant to them. Whether it’s a great Lifetime Original Movie, our top rated original dramas or an interactive visit to our website, women everywhere are tuning to Lifetime in record numbers to enhance their lives. Lifetime’s original programming includes Strong Medicine, The Division, Any Day Now, Intimate Portrait, and Weddings of a Lifetime.
Target Demo: Women 18-49; Working Women
Viewer Profile:  Women 18-49 throughout all dayparts and working women during primetime; women with a high level of purchases and usage of securities and credit cards relative to the average U.S. woman. Skews heavily female – 76% of total day viewers are women.
Median HHI:  $47,695
Value to Advertisers: 
Women control or influence 80-90% of all major purchases.
#1 basic cable network in all key women demos for primetime and total day.
#1 basic cable network in primetime (Adults 18+); #1 basic cable network in total day (Adults 18+).
Leader in advocacy issues such as breast cancer and self-esteem - local sponsorship opportunities available annually.

MSNBC has become the preferred destination for today’s “news users” by leveraging the power of the NBC brand and the technology of Microsoft to provide superior news, information and entertainment when and how they want it - 24 hours a day/7 days a week. MSNBC consistently reports news during critical parts of the day on programs such as Imus in the Morning, MSNBC Live and The News with Brian Williams - the only comprehensive live hour-long nightly newscast available. Regularly featured talent, including Brian Williams, Chris Matthews and Matt Lauer along with rising stars Ashleigh Banfield and Lester Holt earn MSNBC its place as the #1 cable news network for young viewers.
Target Demo: Adults 25-54; Adults 18-49
Viewer Profile:  Active, young, affluent and technologically sophisticated adults. News-savvy viewers who demand more expansive coverage on topics affecting their lives.
Value to Advertisers:
Commercial message appears within a credible editorial environment, any time of the day.
IIn-depth coverage of the “big stories,” coupled with interviews and analysis from the very best in news talent.
Delivers an audience with the youngest composition of all the cable news networks.
Delivers a high concentration of college-educated professionals who are on the cutting-edge of technology.

MTV is Music Television. It is the music authority where young adults turn to find out what’s happening and what’s next in music and popular culture. MTV gives viewers music that defines a generation. MTV also gives young adults everything they are passionate about, from fashion, lifestyle and sports, to attitude, politics and creativity, all through the prism of music. Only MTV can offer the consistently fresh, honest, groundbreaking fun and inclusive youth-oriented programming found nowhere else in the world. MTV is a network that transcends all the clutter, reaching out beyond barriers to everyone who’s got eyes, ears and a television set.
Target Demo: Young Adults 12-34
viewer Profile:  Teens and young adults with above-average earnings, active lifestyles and spending power.  Upscale professionals who are forming life-long buying habits and who tend to make purchases based on brand name, not price.
Median HHI:  $49,733
Value to Advertisers: 
Marquee events and off-the-shelf promotions available throughout the year.
#1 cable network among young adults 12-34 for the past 11 years.
1 media brand in the entire world.
MTV viewers have better commercial recall and brand recognition than older adults.

The National Geographic Channel (NGC) brings adventure, exploration, culture and natural science to life through passionate storytelling, spectacular imagery and expert eyewitness accounts. NGC offers a wide breadth of relevant programming to immerse viewers in the world’s stories as they unfold, including a live daily news magazine show and award-winning documentaries and specials. For the last 115 years, the National Geographic Society has expanded humanity’s understanding of the world. The National Geographic Channel continues that mission by connecting viewers to the wonders of the world. The National Geographic Channel is a business enterprise of the Fox Cable Group and National Geographic Television.

Nickelodeon gives advertisers a visible presence within a kid’s world – where kids are heroes of all the shows. With a popular schedule of original animation and kid-centric series, Nickelodeon is the Number 1 television network for kids. Nickelodeon believes kids are empowered and live their lives as an adventure. They love being kids, and love to stay on the cutting-edge too, so Nick gives them what they want most - excellent Nicktoons and live-action originals - and give them the latest in pop culture. Nickelodeon is the home of the top-rated kids’ programs in the country: SpongeBob SquarePants, Fairly OddParents, Jimmy Neutron, Hey Arnold, The Wild Thornberrys, Rocket Power, Rugrats and many more.
Target Demo: Kids 2-11; Families
Value to Advertisers:
Innovative, original kids programming surrounds advertiser’s message
#1 cable network among kids, families, and all cable viewing households.
#2 cable network among Women 18-49.
Strategic venue for reaching families; 95% of parents admit that their child plays a role in family purchase decisions.

Started in July of 1995, Outdoor Life Network is the first-24 hour, advertiser-supported network devoted exclusively to adventure and the outdoor lifestyle. It is the leading source for television coverage of outdoor adventure sports and provides coverage of expeditions, adventure, alpine sports, cycling, water sports, wildlife, fishing, hunting and more.

For information on Sci-Fi Channel, please call 985-446-8600.

A top network for women, SOAPnet is the first full-time network to target current soap viewers and “lapsed” viewers, who are unable to watch during the day due to their busy schedules. SOAPnet is the only place on television where passionate and loyal soap viewers can watch same-day, primetime rebroadcasts of their favorite daytime dramas. Add daytime airings of classic dramas like Dynasty and Falcon Crest along with popular original series SoapCenter and SoapTalk and you have an addition to your advertising schedule that is sure to generate revenue heat!

Speed Channel, the fastest-growing cable sports network in the United States, is the only 24-hour channel geared toward millions of passionate motorsports fans in this country. Speed Channel is the premier source for complete motorsports coverage with more than 1,100 hours of live racing action per year, including the elite events fans won’t find anywhere else. Speed Channel has extensive coverage of NASCAR, Formula One, CART FedEx Championship Series, FIA World Rally Championship, Sports Car Endurance Racing, SCCA Pro Rally, Trans AM Series, and American Le Mans Series, as well as AMA and FIM motorcycle racing.

TBS is the most watched network on cable with the best in movies, sports, original programming and contemporary comedies. Programming includes Friends, Dinner & A Movie, Ripley’s Believe It or Not, Movies for Men Who Like Movies, Family Matters, Saved By The Bell, The Cosby Show, plus Atlanta Braves Baseball and the NBA.
Demographics: Adults 18-49
Gender: Males 57% and Females 43%
HH Income: 55% over 50k, 45% under $50k
Why buy? Great line up of strong movies and sports. Consistently in the top ratings in primetime.

TLC is the only television network that uses real life storytelling to connect viewers to the breadth of the human experience through its "life unscripted" approach. TLC is Human TV...human emotion, human interest, human drama and human beings. With shows like Trading Spaces, Junkyard Wars, A Baby Story, A Wedding Story, Trauma: Life in the E.R., Home Savvy and for kids Ready, Set, Learn!
Demographics: Adults 25-54
Gender: Men 49% and Women 51%
HH Income: 56% over 50K, 44% under $50K
Why buy? Ranks high for value, quality and satisfaction. Viewers go directly to TLC for non-fiction, real life television. Popular daytime programming.

TNN-The National Network is a general entertainment network targeted to young adults. The new home of the WWE, its movies, sitcoms, and outdoor programs feature uniquely American characters, stories and situations. Sports programs include professional bull riding, arena football and auto racing. TNN has the classics: Star Trek, Baywatch, Real TV, and MAD TV.  The New TNN will debut CSI this fall, as well as, VIP and also produce a slate of original series including Robot War: Extreme Warriors.
Demographics: Adults 18-64
Gender: Males 55% and Females 45%
HH Income: $45,959
Why buy? Great opportunity – network is gaining viewers with new format. Star Trek: The Next Generation the most popular franchise in television history. Active consumers.

TNT is the home of award-winning original productions, critically acclaimed specials and concerts, action-packed sports, dramatic series, and the blockbuster movies you know by heart. TNT is great entertainment for the whole family. Programming includes Law & Order, New Classics Movies, E.R., NYPD Blue, The Pretender, NASCAR, PGA, and a front row seat to the NBA.
Demographics: Adults 18-54
Gender: Males 61% and Females 39%
HH Income: 52% over 50k, 48% under $50k
Why buy? Hollywood’s best movies. High profile sports. Good choice to gain Reach across young adults and families.

Travel Channel delivers insightful stories about the world’s most popular destinations and diversions. Through Travel Channel, viewers gain unique access to the places, meet the people and realize the possibilities of the world. From the creators of the Discovery Channel, Travel Channel, captures the fascination, freedom and fun of travel.

USA has original programs, such as: The Dead Zone, Monk, The Huntress, La Femme Nikita, USA High, Pacific Blue and Silk Stalkings. Plus original movies with today’s top stars. USA’s high profile sports include tennis, early round coverage of 13 prestigious golf tournaments, professional ice skating, the Westminster Kennel Club and the Eco-Challenge. Action/drama includes Baywatch, Wings, Veronica’s Closet, JAG and Walker, Texas Ranger.
Demographics: Adults 18-49
Gender: Men 57% and Women 43%
HH Income: 49% over 50k, 51% under $50k
Why buy? Good choice for reach. Original programming. Big movies.

The Weather Channel delivers unparalleled coverage of the weather 24 hours a day. TWC is the premier source for local, regional, national and international weather. A team of expert forecasters clearly illustrates the where, when and whys of weather, interpreting its course and how it impacts the lives of viewers. Programs include Local Forecast, Your Weather Today, Storm Week, and many more. Atmospheres is a primetime weekly magazine show with compelling true stories, amazing footage and riveting science.
Demographics: Adults 18-54
Gender: Males 53% and Females 47%
HH Income: 53% over 50k, 47% under $50k
Why buy? Branded. High viewership. Local breaks tied to local Weather on the 8’s.